Cybersecurity, mobile terminals and the cloud: Vodafone wants to enhance all its services with generative AI. To achieve this, the operator is strengthening its partnership with Google and is committing over a ten-year period to an agreement worth more than $1 billion. By positioning itself as a leading telecommunications company in Europe and Africa, Vodafone intends to intensify its presence in these markets.
For your information, Al-Britani provides mobile and fixed-line services to more than 330 million customers in 15 countries (excluding Italy, which is considered a discontinued activity within the Vodafone Group) and is also a partner of mobile phone networks in 45 other countries. Last January, the group already It signed a similar contract with Microsoft, with a ten-year commitment.
Vodafone is pushing to sell its Pixel range
With 5G in Europe, Vodafone plans to expand access to Google’s AI-powered Pixel devices and further strengthen the Android ecosystem. The two companies are enabling Vodafone to offer consumers products based on YouTube subscription and Google One subscription plans, such as storage plans and AI Premium plans, which include Gemini Advanced, in certain regions by 2025.
Artificial intelligence built into operator applications
Vodafone and Google Cloud already have a strong history of working together. The two companies worked together to create a data warehouse that hosts Vodafone’s data, AI and existing data analytics services on Google Cloud to ensure security and meet legal requirements. In particular, the operator plans to use Vertex AI to build, deploy and scale AI models and applications powered by Gemini 1.5 Pro and Google Flash.
One example of this is enhancing the Vodafone TV service – powered by Android TV – with AI solutions from Google Cloud. Purpose: To provide additional content discovery, offers, and monetization features using Google Ad Manager to optimize ads. The teams are also looking into the possibility of further integrating YouTube on Vodafone TVs.
Security is not excluded
Building on this partnership, Vodafone plans to develop a cloud security service for its corporate customers, powered by Google Cloud’s security operations platform. “This solution will provide security incident and event management, as well as the latest software-based protection tools.” In addition, Vodafone will leverage its internal team of 900 cyber profiles, as well as its security operations platform to further secure its wide-ranging operations against external threats.
A profitable deal
Mountain View is also a winner of this contract. “Our expanded partnership with Vodafone will make our most advanced AI products and services, including Gemini models, available to more people across Europe and Africa.” said Sundar Pichai, CEO of Google and Alphabet. The search giant is constantly increasing partnerships with companies that want to venture into generative AI with access to tools already on the shelf.
Puma brand recently announced a partnership with Google Cloud for To use text-to-image forms in its online store For a very specific use: adapting its advertising campaign images to local characteristics. SFR is also one of the giant’s new clients. Depends on Vertex AI to improve customer service. The key: great return on investment with potential “Processing more than 2 million customer files annually via digital channels”.
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