© Salon Directions Nature
Since 2020, France has seen a boom in outdoor recreation, driven by a desire for nature and outdoor activities, as well as a desire to escape from everyday life. According to a study by Socialvision (2024), 7 out of 10 French people feel the need to escape, a figure that continues to rise after COVID-19.
Some notable numbers:
● In 2023, 89% of the population considers it important to connect with nature as often as possible.
● 27 million French people go hiking. It is the most popular sport in France and the number one activity for our guests on holiday.
● 22 million French people said they cycled on holiday in 2023.
Stakeholders in the outdoor tourism industry: destinations, agencies, hotels, lodges, equipment suppliers are looking to win new customers.
“A true marketplace of ideas, this show provides a privileged platform to increase your visibility and attract a qualified audience looking to implement their outdoor projects. » Marianne Chandernagore, Director of Destinations Nature and Travel Exhibitions
© Salon Directions Nature
Destinations Nature is a meeting place for lovers of hiking and outdoor activities. 4 days of events that will allow you to meet your main target visitors:
● 44,000 visits
● 180 exhibitors
● 6500 m2 of exhibition space
● 80% of visitors planned their trip to the exhibition in advance.
● 96% practice at least one outdoor activity.
● 93% go hiking.
● 28% came to view or buy material/equipment.
Destinations Nature meets your goals for 2025
© Salon Directions Nature
● GENERATING BUSINESS :
83% of visitors are planning an active holiday in France or abroad.
38% plan to book tickets within 15 days of the show.
“The fundamental moment of the beginning of the spring-summer season. » Visit the Paris region
● leadership generation :
77% of exhibitors believe that their participation in the event will allow them to increase sales after the exhibition closes.
96% of exhibitors whose goal was to attract potential customers were satisfied.
● GROW YOUR FAME :
It attracts 44,000 visitors, nearly 71% of whom come looking for ideas for new outdoor destinations.
83% of exhibitors are satisfied with their participation at Destinations Nature.
“This is a can’t-miss event for those who enjoy outdoor activities. » IGN
They are already exhibited at Destinations Nature. Check out their reviews:
Experience Nature: Nature and Adventure Film Festival
© Salon Directions Nature
New for 2024, the Nature Experience Festival offers our exhibitors a unique opportunity to connect with a younger audience passionate about nature and the outdoors. This is the perfect time to connect with the next generation of outdoor adventurers.
● 1300 viewers (average age: 43 years)
● Cinema hall for 250 seats.
● About ten films were shown.
● At the center of the Destinations Nature Show, the largest gathering of open ecosystems (territories, travel agencies, equipment, federations, etc.).
● Screenings followed by questions and answers from the directors.
● Reference speakers (at the festival in 2024 there will be: Cedric Tassan, Miriam and Pierre from the Wheeled World account and even Coflocs)
Here is a non-exhaustive list of categories of exhibitors present at the exhibition:
● National and regional tourism offices.
● Travel agency and tour operators Nature and Rando.
● Federation of Hiking, Cycling and Outdoor Sports.
● French and foreign hiking and cycling routes.
● Retailer of hardware, outdoor equipment and plug-in tools.
● Placement
● Vanlife
● Press, publications…
In the digital age, meetings and advice have never been more important. Don’t wait any longer and join the adventure at the Destinations Nature Show!
World Tourism Exhibition: an iconic show at the intersection of trends!
Tourism professionals, Destinations Nature is being held in conjunction with the World Travel Expo to optimize visitor synergies. it will welcome more than 72,000 visitors on an exhibition area of 8,500 m² and more than 230 exhibitors.
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