Probably “the biggest challenge the music industry will face”warned Emmanuel Legrand, president of Legrand Network, media and consulting company, publisher and editor-in-chief of the Creative Industries News platform. It was on the occasion of the presentation of the state of the music sector at the opening, on Wednesday, October 16, of the Marché des musiques nationaux (MaMA) professional convention. THE “challenge” what we are talking about is the impact on the generative artificial intelligence sector (text, image, video, music therefore).
The subject, as it is, is still in an observational phase, with many questions, it has been debated in several meetings or conferences – including the one entitled “AI and music, is the (evil) genie out of the bottle yet? » – in the three days of the 15the MaMA edition. Which was organized, with its festival dedicated to the emergence, between October 16-18 in several halls and places in the Pigalle-Montmartre-Barbès district of Paris.
The definition of generative AI as a “toolbox”, improving various activities and saving time, has often appeared. Several companies presented their systems, some already active, others in the testing phase.
Durant “Can AI Revolutionize Artist Management? », here is Mngrs.ia, a company led by Alexandre Deniot, which generates in a few seconds, from the information provided by a group or a solo artist, a plan “custom for six weeks” which includes, among other things, messages to social networks and promotional arguments. During a workshop, the company Gigz demonstrated its system that invents marketing operations in an instant. In both cases, it is not mentioned that these replacements come to take over the work of a person or team responsible for communication or market research.
Dozens of consumer tools
Elsewhere, the Music-to-Pitch tool can, when you listen to a song file, produce a report after analyzing the instrumental part, the lyrics, the performance, which makes it possible to flag possible improvements. Canadian company Hitlab goes further, with an analysis of 105 parameters likely to give a song the potential to become a hit – a presentation video that even ends with a possible Grammy award. Gone are the days when an art director, a producer, a sound engineer would spend hours, days, weeks improving a title…
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