Netflix has just published the results of the second quarter of 2024 and it is an ascending and growing line that it has experienced for many months. The most curious thing of all: it continues with the old popular measures (the last price increase is in force today and affects Spain and Italy), but it does not stop there, because now a meteoric rise is taking place.
Five times and something. Netflix board which added 5.1 million paying subscribers to those already, bringing it to a global figure of 282.72 million subscribers. It represents an annual growth of no less than 14%. Analysts’ forecasts were thus exceeded. Profits grew 15% compared to the same period last year, standing at 9,825 million dollars.
Despite everything, he rises. But Netflix continues to raise quotastoday in Spain and Italy, after in some countries in Europe, the Middle East and Africa, and also in Japan. In the United States, waiting for a more favorable time, growth has not yet occurred. In this way the prices of the three coins will remain available in Spain, where they have not been raised since October 2021:
advice |
prior price |
new price (October 2024) |
---|---|---|
Great advice |
They envy 17.99 coins |
19.99 cash envy |
standard |
They envy 12.99 coins |
They envy 13.99 coins |
Standard + ads |
5.49 They are jealous of money |
They envy 6.99 coins |
That is, it increases by 1.1% for the Premium plan, 7.6% for the Latin plan and 27.3% in the Latin plan with addit, the one that is most affected. Add that Netflix continues to eliminate the basic rate. This time it will be Brazil’s turn to do so in Spain 2023.
Boost advertising. These price increases have a clear effect: people are switching to the ad-plus plan, the cheapest (notoriously, half the price) of Netflix’s plans. Netflix claims that “our advertising plan allows us to offer consumers a lower price, which proves to be very popular: in the third quarter, more than 50% of subscriptions in advertising countries and the number of members of our advertising plan counted. 35% quarter over quarter (…) also “We are pleased with the participation of our marketing plan, as we look at hours per membership similar to the participation of our organizational plan in our 12 country boards.”
it seems to the contrary. But it is not. The negative reaction to the price increase (and the ban on common accounts, one of the least popular measures of Netflix) has not had on Netflix’s finances, despite the networks that have been filled with threats of desertion by 2023. But Netflix’s journey has been set since 2022 (the year in which the announcement is actually true subscriber cut) : in response to this bad event that the company started processes known as “A great correction“, Who led her to the famous winner of the wars stream.
The more I sell, the more expensive it is. Measures taken by Netflix in the battery cheap subscriptions with advertising and thus, by putting an end to the possibility of sharing accounts, the identity of almost the brand of Netflix, which relied on the opportunity to show itself with genius. Counterintuitively, the plan was developed: because participation in the account ceased to be possible in May 2023; The platform added 45 million subscribers and its share price increased by more than 300%. All this happened when Reed Hasting desertion as executive director and coming to that position Greg Peters and Ted Sarandos, who are co-chairs.
and what remains. The Netflix predicts From 2025 they are very juicy: they expect to reach an income figure between 43,000 and 44,000 million dollars. Subscribers will cease to communicate, of course, unless annually, if at any point there is a stagnation of numbers, which they undoubtedly predict. If these predictions are confirmed, Netflix will grow by 11-13% per year
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