Brand USA, the official tourism promotion agency of the United States, was created by the Travel Promotions Act as the nation’s first public-private partnership to promote the United States as a leading travel destination and educate travelers about U.S. travel policies and procedures. all over the world. The organization’s mission is to increase the number of foreign visitors to the United States to support the American economy and improve the image of the United States around the world. The public-private venture, founded in 2010 as the Travel Promotions Corporation, began operations in May 2011 under the name Brand USA. According to research from Oxford Economics, over the past 11 years, Brand USA’s marketing efforts have generated 8.7 million additional visitors, nearly $28.8 billion in additional spending, more than 36,800 additional jobs each year, $8.3 billion in federal, state and local taxes. , and the total economic impact was almost $63 billion.
For industry information or US brand partners, visit TheBrandUSA.com or follow us Facebook, LinkedIn AND X/Twitter. To learn more about the United States and the endless diversity of American travel, as well as the richness and authenticity of its culture, visit Brand USA’s consumer website. VisitTheUSA.fr ; Follow Visit USA at Facebook, TikTok AND Instagram ; and watch travel shows on GoUSATV.
