On occasion private ceremony which took place in the office Singapore Tourism Board On October 15, 2024, a Memorandum of Understanding was signed Melissa Ou, Executive Director from Singapore Tourism Board AND John Mangelaars, Managing Director from Skyscanner
This long-term partnership will enable the two organizations to collaborate in the following strategic areas:
- Joint marketing campaign : Consolidating partner data to optimize targeting to reach consumers through new approaches, enhance destination attractiveness and drive bookings in strategic markets in Europe and Southeast Asia.
- Increasing brand awareness : Implementation of joint branding campaigns to leverage the strengths of the two brands in key emerging markets.
- Developing a general stopover strategy : Collaboration between parties to streamline the booking process and improve the traveler experience during connecting trips.
