On Thursday, November 28 in Paris, on the facade of La Cigale, in Paris, a long flag flies, which reads: “Apocalypse, Gazo”. The French rapper, awarded the Victoire de la Musique in the category of best male artist in February, tied with singer Vianney, lets his fans listen to his new album, “has (s)a family »as he repeats again and again on the Salle du 18 stagee fair. Dreadlocks braided on his head, an imposing diamond necklace representing a ram, Gazo raps the 15 songs of what he considers to be his first album, REVELATION. His first two discs, Drill EN (2021) and KMT (2022), were, according to him, essays. Test winners as they are certified double and triple platinum respectively.
Playing your new album for your fans has become fashionable among artists who now hold events before their record release. On February 25, Kanye West even charged up to 200 euros for these celebrities listening partieswithout saying a word, keeping his face hidden behind a mask, leaving his CD Crops 1 listen to yourself in the Accor Arena.
Two weeks ago, the Belgian rapper Damso did not deign to travelonly inviting his fans to register on his social networks to listen to his recording on headphones. With Gazo, it’s a different story. The Parisian rapper performs all of his new tracks, turning these listening sessions into private concerts. Without an unaffordable entry price, but pre-ordering his new album on his website, purchasing a premium package of three CDs and a poster for 40 euros.
Marketing genius
Since November 15, the rapper has become a marketing genius, who in October had the right to an article in the American magazine Forbestraveled to six French cities. Since then some tricks from his new songs like Nanani Nananathey went viral in a few days. The guest list has also been leaked. For this disc, Gazo infuses his music with drill, a subgenre of rap came from England, then passed through the streets of the Jamaican neighborhood of New York, among the most danceable urban music.
Zouk and rumba for Sele with the Congolese star, Fally Ipupa ; trap with American Offset, of the iconic group Migos, for a song, Wembyin tribute to French NBA basketball player Victor Wembanyama; electro dance with Marseillais Jul for Birthdaywhich will soon replace 50 Cent’s disco hit, In yes Club ; R’n’B with singer Yamê For Pure Code ; reggaeton for Fiesta with Spanish rapper Morad; piano chords and a light dubstep beat for Optimal with Orelsan. And how, at the age of 30, he has not completely forgotten his adolescence thrown into children’s homes, he makes the move to the young rapper, La Mano 1.9, who makes waves in the 19.e district of Paris, for a pure and heavy drill, Pop. This is not the only surprise of this album, whose cover promises an explosive future.
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