Without a doubt, Saudi Arabia is accelerating.
The Boutique Group, owned by the Saudi Public Investment Fund (PIF), which transforms historic palaces, has a luxury stand at ILTM Cannes. And on this occasion he announced opening of the Red Palace in Riyadh in April 2026.
This symbolic palace, built in 1943 Saudi King Abdulaziz and therefore converted into a luxury hotel, would be considered 70 luxurious suites, as well as numerous restaurants and wellness areas. offer to visitors” Immersion in the culture and heritage of the Saudi Kingdom “.
Also read: Saudi Arabia: tourism after oil
