THE “WORLD” OPINION – A MUST SEE
Originally, the term “blockbuster” described an extremely powerful bomb capable of blowing up an entire neighborhood. He moved into the field of cinema to define a programmed hit where the budget of the marketing campaign often exceeds that of the film. We thought about this military origin of the word in front Rivera furious adaptation of the musical of the same name: opened on Broadway in 2003, it broke longevity records and has since been exported to more than ten countries.
On this preview night, in the huge hall of the Grand Rex, a horde of teenagers stamped on their seats, raised their smartphones to immortalize sequences, sometimes applauded without understanding why. The experience was that of a complete phase change, as if the process had been initiated by Chin, by Greta Gerwig (2023) he had reached adulthood here.
What is more accurate? That of a Hollywood rearming and reconfiguring itself before our eyes, completely renewing its idea of its audience. He imagines her as young, feminine, attentive to questions of inclusion and representation. River she addresses him, she gives him everything, she exhausts herself to please and entertain him – she gives him body. It was Universal’s director of marketing who gave it to him himself Variety : “If you create something that is truly a women’s event, they will come. Barbie demonstrated this on a stratospheric level. I found hope there: that we might be a version of the same phenomenon. »
Prequel to The Wizard of Oz
Fresh out of the cinema after seeing Riverthe viewer becomes the consumer: the thousands of trinkets bearing the image of the film, born from a close collaboration between the studio and over 400 brands, are intended for her.
The two-part adaptation of the theatrical hit cost $300 million (€286 million). At the helm: Jon M. Chu, the new golden boy he became known for beautiful franchise Sexy dance and the huge success of Crazy rich Asians (2018)with a 100% Asian cast. The filmmaker is a skilled portraitist of a multicultural, politically aware young American who doesn’t say no to Hollywood candy.
This is exactly his schedule Riverprequel to The Wizard of Oz which centers on the evil Green Witch, memorably played by Margaret Hamilton in Victor Fleming’s film (1939). We are in the land of Oz, where Elphaba (Cynthia Erivo) is born who, because she was born with green skin, lives a secluded and painful existence. Now young, she manages to enter the prestigious Shiz University alongside her disabled sister.
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