In the last European Gender Equality Index presented in 2023, it was stated that there was “the largest annual jump in the global score in the history of the index” and the European Union (EU) It received an average score of 70.2 out of 100. For example, Spain ranks fourth with 76.4 points, an increase of 1.8 points compared to 2020. Sweden is passing us, according to official dataWith 82 points. EIGE director Carlien Scheele assures: “Although female employment is increasing in the EU, there is still a significant gender gap. Many women work in low-wage jobs and face barriers due to care responsibilities. “It is very important to close this gap to support economic growth.” Also in Sweden, despite the data. But something happened in the panorama of this country: Social media is starting to celebrate women leaving work.
soft girls Swedish
Vilma Larsson is Swedish, 25 years old, and has worked in a shop, a nursing home, and a factory. She stopped working a year ago to be the “stay-at-home girlfriend”as he said to BBC. “My life is calmer. I’m not in pain. I’m not so stressed,” she assures, and has never been happier, thanks to staying at home and doing housework and her partner working remotely in the financial sector. He gives his girlfriend a “salary”. “If I need more, I ask for it. Or if I need less, I don’t ask, I hide the rest,” Larsson explained.
@viilmalarsson Blood inte åka shame 🤷♀️ #life style #imjustagirl #girlsbelike
Is deciding to stay at home without working to take care of your partner and home a step back in the fight against the gender inequality we mentioned at the beginning? Is the feminist movement being made just because it is a woman’s decision, or are we sending the wrong message to the networks?
Larsson shares her lifestyle on Instagram, YouTube and TikTok, where she has 11,000 followers and counting, but it doesn’t happen like RoRo. Make your life profitable in style traditional wives and make him and Pablo live like kingsBecause the Swede says he doesn’t make any money from it. Still. She uses two hashtags, Hemmaflickvän (Swedish for stay-at-home girlfriend) and hemmafru (housewife), and describes herself as follows: “Soft girl”, a female figure who prefers to live a quieter and more relaxed life rather than devoting herself to a professional career, but receives a salary from her partner For this. So we stopped wanting to be one girl boss Quite the opposite, because we trust another person, not ourselves, my friend. I say male because this profile is heteronormative and goes back to the belief that the man is the provider and the woman is focused on life at home.
the difference traditional wives And soft girls
Maybe the subtle difference traditional wives with soft girlsAre you promoting the previous one? the concept of a “traditional” wife while the latter is associated with service to men, housework or cooking. a life more focused on well-being (going to the gym, going out with friends, and doing housework) and fewer, or rather nothing, professional goals.
@viilmalarsson Svarar @Feelgood.by.m #hemmafru #life style #cleaning
soft girls They have become a micro trend on social media in different parts of the world since the late 2010s, but the strange thing is that they are also becoming widespread in Sweden. Moreover, according to a survey conducted in 2024 Ungdomsbarometern groupThe soft girls phenomenon is a growing desire among women ages 15 to 24 and younger women because 14% of girls aged seven to fourteen said they identified with the movement. While previously Swedish girls wanted to become astronauts, doctors, teachers and engineers, there is now an alarming percentage who want to be supported.
Why was this movement created?
According to researcher Johanna Göransson, “the movement reflects a change towards a more balanced life” and born as a response to the extreme demands of professional and personal success characterizing the period girl boss. “It’s about moving away from the ‘girl boss’ ideal that we’ve seen for many years, where there are very, very high demands for success in all areas of life,” Göransson explains.
Peter Wickström, head of policy analysis and monitoring at the Swedish Gender Equality Agency, believes the following trend continues: soft girls can be seen as a “rational response” to the perceived “demands” of young women. Let’s examine this in some detail, because perhaps this is the key to the emergence of this movement. It is known that Sweden is a pioneer in reconciliation, but Ungdomsbaromatern It shows that stress levels are increasing among young people. Consider Sweden has the highest rate of working mothers in Europe, but government statistics show Women in heterosexual couples still outperform men when it comes to housework and child care.. Now let’s add capitalism to the equation and see how for years He told us that success is synonymous with working harder and finding your dream job..
As Göransson explains, “work doesn’t feature much in lifestyle content on social networks today, it’s more about exercise and healthy living,” and Generation Z consumes this content and values free time more than work. work. Capitalism has convinced us that happiness lies in having more, and that what young people want is to have more wealth, spend more time and work less.
Argument soft girls
Although there is no official data yet on women leaving their jobs to be dependent on their partners (this means for every person, regardless of gender), this movement has become one of the main topics of discussion in Sweden. in political events such as almedalenon public television and in the media.
For some soft girls Trying to get a promotion at your dream job is a revolution that translates into spending your days taking care of your skin, perfecting your Pilates poses, and doing chores around the house. For others, such as Gudrun Schyman, co-founder and former leader of the Swedish feminist party Feministiskt initiative, this is dangerous and women’s dependence on their partners is also a threat. A “step back” for gender equalityShe added that today’s young women have forgotten how Other women “had to fight for their rights: the right to work, the right to earn wages, and the right to economic independence.”
@housewifeofstromstad En helt vanlig onsdag hemma hos oss 🌷 #hemmafru #sverige #Swedish #for you #foryourpage #fördig #fördigsidan #mother #förälder #mammorpåtiktok #föräldrarpåtiktok #papporpåtiktok #sommar #karlek #family #amiljeliv #vlog #Swedish #Swedish #amiljeliv #baking #vinbär #paj #tips #inspo #baka #hemlagat #ass #fruktpure #bebismat #babies #mother #Baby #babylove #vlog #matlagning #restaurant #gothenburg #gbg #stromstad
The Sweden Democrats advocated freedom of choice for women to adopt more traditional lifestyles, and according to Denice Westerberg, a woman who is the spokesperson for the party’s youth wing, “if you have the financial means to do it, then good for you” and “You still have all the opportunities to make a career” “We live in a country where we still have all the rights,” he adds. We have the right to choose to live more traditionally“. But it does not take into account an important nuance, and that is that in reality you do not “have” the economic possibility to do this because you need someone else (your partner) to do it for you. Yes I know, A family shares everything and can also share the salary, But where is the independence that it took us women so long to achieve?
From the perspective of a country’s economy and how that affects part of the population staying at home, there aren’t enough soft girls, Shoka Åhrman, an economist at one of Sweden’s largest pension funds, told the BBC. Swedes will quit their jobs for this to have an impact on the country’s economy. However, it states that There will be financial consequences for women leaving the workforce: less savings, less pension and more difficulty returning to the labor market in the future.
@viilmalarsson I’m living my best life #hemmafru #life style #beachday
Vilma Larsson believes that many women feel tired from work. “I think about my mom, her mom, my grandma, my sister, all of them. They’re so stressed all the time.” Judging by the video above, she definitely doesn’t look exhausted or stressed.
Photos | tiktok @viilmalarsson
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