ora, start A Finnish company specializing in the manufacture of connected rings taking into account different physiological parameters, announced on December 19 a Series D fundraising worth $200 million (192 million euros). The financing round was led by Fidelity Management and the manufacturer of Dexcom glucose monitoring systems. The latter signed a partnership last month with Oura, including blood sugar-related functionality in its future connected rings.
One of the most valuable startups in Northern Europe
Company It raised $100 million in 2021 And $28 million the previous year. She had Privately backed by Gradient Venturesone of the investment tools in Google. With this funding round, Oura has reached $5.2 billion (€5 billion), making it one of the most valuable unicorns in Northern Europe.
The manufacturer is developing Connected rings Measure various physiological factors such as physical activity, body temperature, pulse or even breathing during sleep. All this data can be viewed via an application that can be accessed by subscription (6 euros per month).
Oura plans to outperform Samsung
In October, Oura unveiled the latest generation of its “Ring 4” product.with a slimmer design and better autonomy compared to its predecessor. This ring contains, among other things, an accelerometer of movements and more precise sensors for measuring the level of oxygen in the blood and an indicator of sleep apnea. Since its inception in 2013, the company has sold 2.5 million connected rings. It also claims to have doubled its membership base and turnover over the past year.
With this Fundraisingshoot young Finnish It intends to expand its product offerings and finance new investments “In products, science and healthcare, especially through artificial intelligence”“, she wrote in a press release. By implication, Oura intends to take market share from them Samsung, which launched its Galaxy Ring phone this summer. The Ring 4 benefits from greater autonomy and a lower price than the South Korean company’s Ring, but it requires a subscription.
Chain acquisitions
Oura also hopes to continue its external growth strategy by increasing its acquisitions. During the last half of the year, the startup acquired Veri, which specializes in personalized metabolic health. It also acquired the American company Sparta Science, which is developing a platform for monitoring vital signs health.
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