THAT US Brand Council consists of 11 participantsappointed by the United States Secretary of Commerce in consultation with the Departments of State and the Department of Homeland Security. Directors represent different sectors of tourism and can serve for a maximum of two consecutive three-year terms. Among recent members updated appear Todd Davidson, CEO of Travel Oregon, and Elliot Ferguson and Lauren Bailey.
THAT newly appointed members include Danny Hughes, President of Hilton Americas, and Gus Antorcia, President of Princess Cruisesthe latter holds an interim position to fill the remainder of Don Moore’s term.
This board update comes as Brand USA continues to implement U.S. Department of Commerce National Travel and Tourism Strategy. The strategy aims to attract 90 million international visitors by 2027, with the intention of exceeding this target by 2026.
The Agency also expresses its recognition of outgoing members, Don Moore and Mark Hoplamazianwhose leadership played a key role in developing the mission of Brand USA.
” My priorities align with Brand USA’s mission to welcome the world to the United States and foster additional economic development. “, stated Elliott Ferguson. ” We want the global community to know that the United States is a welcoming country, and we are committed to making travel easier, safer and more accessible for visitors. I will be working with the great team at Brand USA to focus on growth opportunities related to international meetings, the recovery of the Asian market, and regions of the world that are underserved. Diversity in our marketing is important from a competitive perspective as we strive to portray the United States as an inclusive and popular country.. »
” As we move from international attendance recovery to growth and new records, we are fortunate to work alongside this talented board of directors, including a new team of officers and directors led by consultancy president Elliot Ferguson, to advance the important work of moving United forward states to a global tourism audience while positively impacting our nation’s economy and supporting jobs. “, stated Fred Dixon, President and CEO of Brand USA.
