The tourism fairs of Lyon, Lille and Paris are places of meeting and discovery… in short, a taste for horizons, near or far, that can be enjoyed without limits.
Come and meet the visitors and travelers attending the tourism fairs in Lille from 24 to 26 January at the Lille Grand Palais, in Lyon from 14 to 16 February at the Halle Tony Garnier and in Paris from 13 to 16 March at the Paris Porte de Versailles.
Travel fairs: an accelerator for your business!
With in-depth knowledge of passenger expectations, we adapt our offer to market trends.
Since the Covid-19 crisis, tourism has experienced significant upheaval. After a gradual recovery, the sector returned to pre-crisis levels, but with new traveler behaviour. Some destinations have regained their popularity, while others are still struggling to gain attention.
“Slow tourism” is becoming a strong trend, prioritizing quality experiences over quantity. However, budgetary constraints remain a major obstacle.
Faced with declining purchasing power, travelers are opting for local destinations, shorter stays and out-of-season stays while seeking to optimize their spending.
The attraction of outdoor activities, individual tourism and the growing number of older people are forcing players to adapt their offer. Finally, faced with an abundance of information on social media, travelers are seeking more personalized and human experiences.
Tourism players: tourism offices, accommodation facilities, cultural sites… intend to attract new customers to achieve their 2025 goals.
“Travel fairs are important events that offer forums for discussion and recognized platforms to develop your visibility and attract qualified travelers with specific projects. » Marianne Chandernagore, Director of Destinations Nature and Travel Exhibitions
● Attract new clients : 86% of exhibitors whose goal was to attract potential customers are satisfied with their participation in the exhibition. Travel fairs will help you attract new customers through the communication tools provided by the fair.
“It really is a place to meet people. ” – Noomadi
● Develop your turnover and organize commercial animation for your teams: 90% of visitors have a tourism project with an average budget of 3,500 euros per visitor.
“We are exhibiting at the Travel Fair to meet directly with our public and our future travelers. » – Andalusia
● Increase your famewith over 107,000 visitors, over 54% of whom come to find destination ideas
“It gives us real visibility. » – Saloon Holidays
They talk about salons. Watch the video with testimonials from our exhibitors
World Tourism Exhibition: an iconic show at the intersection of trends!
The Paris World Tourism Fair (48th edition) in 2024 welcomed more than 72,000 visitors on an exhibition area of 8,500 m² and more than 230 exhibitors.
Always listening to the market and the expectations of its visitors, the World Travel Expo will offer its visitors an enhanced experience from 2025, bringing together all components of a trip in one place. The first step to a change of scenery with a sensational world tour that opens its doors to culture, crafts and gastronomy.
TRAVEL – CULTURE – CRAFTS – GASTRONOMY – FOLKLORE will now form the basis of the offer offered to the tens of thousands of visitors welcomed every year.
A new zone will be created that brings together players in the fields of culture, crafts and gastronomy. This experience will be complemented by a series of events and conferences.
Mondial du Tourisme in numbers:
● 90% of exhibitors are satisfied with the exhibition*
● 74% of exhibitors generate sales after the exhibition*
● 91% of visitors are planning a vacation,
● 50% book their stay locally or plan to do so within 15 days.
In addition to the destinations on display, the exhibition includes a space dedicated to train travel, a cruise center and a space dedicated to memory tourism.
New this year, to meet the needs of the families present, we are creating a language camp and summer camp.
► Enjoy your participation in the World Tourism Exhibition in Paris
Same date, same place
Destinations Nature is a meeting place for lovers of hiking and outdoor activities. 4 days of event that will allow you to meet your main target visitors.
Fairs in Lille and Lyon: unmissable events targeting regions with high potential.
Tourissima Tourism Fair in Lille: a dynamic show that brings sales!
For its 36th edition, Tourissima, the tourism and leisure fair in Lille, welcomes around 16,000 visitors to the Grand Palais on more than 6,000 m² of exhibition space and 250 exhibitors.
An event not to be missed for travelers coming from Hautes-de-France, this year we also offer our visitors the opportunity to discover the outdoor activities (hiking, cycling, etc.) that can be done in the region, in France and abroad.
For tourism stakeholders, the exhibition is an opportunity to meet qualified visitors looking for inspiration for their next holiday. In fact, 88% come to the exhibition with a travel plan and 50% book accommodation on site or for 15 days with an average budget of €3,000.
In a few numbers:
● 98% of exhibitors are satisfied with the exhibition*
● 84% of exhibitors generate sales after the exhibition*
● 88% of visitors are planning a vacation,
● 50% book their stay locally or plan to do so within 15 days.
► Experience your participation in the tourism and nature fair Tourissima in Lille.
Tourist fair Mahan in Lyon: a fair that represents the whole world and welcomes high-end clients!
For the 44th edition, the Mahana tourism fair in Lyon, in the Halle Tony Garnier Hall, expects almost 21,000 visitors on 6,000 m² of exhibition space and 165 exhibitors.
For tourism stakeholders, the exhibition is an opportunity to meet qualified visitors looking for inspiration for their next holiday. In fact, 88% come to the exhibition with a travel plan, and 47% book accommodation on site or for 15 days, with an average budget of €3,500.
In a few numbers:
● 77% of exhibitors are satisfied with the exhibition*
● 77% of exhibitors generate sales after the exhibition*
● 92% of visitors are planning a vacation,
● 48% are booking a stay locally or planning to do so within 15 days.
New this year: The Lyon Tourism Fair is organized in collaboration with the Salon du Chocolat to optimize the interaction with visitors. The Chocolate exhibition is expected to attract approximately 19,000 visitors and 60 exhibitors.
► Enjoy your participation in the Mahana Lyon tourism fair
In the digital age, meetings and advice have never been more important. Don’t wait any longer and join the travel fair adventure!
Our exhibitions feature:
● National and regional tourism offices.
● Travel agencies and tour operators
● Incoming agencies
● Placement
● Museums and cultural sites.
● Leisure and outdoor activities.
● Cruise lines
● Thalassotherapy, Thermalism
● Associations, unions, federations
● Press and publishing
● Services and equipment for travelers.