Quimbaya Latin America: a journey in eternal evolution

But our Story (with a capital S) goes beyond simple business success. This is a story of vision and adaptation, innovation and ambition. We refused to stay in the past.

Every step of our journey inspires the present and shapes the future with a clear mission: to reinvent tourism in Latin America while remaining true to our values.

It all began in 1987 when Claudia Terrade created Quimbaya Tours in Bogota, driven by a deep desire to introduce those in France to her homeland, Colombia. Very quickly Jean Terrad joined her, and together they gave birth to a child. Quimbaya Latin America 1988, with one goal: to reveal to the world the little-known treasures of Latin America. They were convinced that this continent was full of natural and cultural riches that were still insufficiently explored, and that the world deserved to discover them.

The choice of the name Quimbaya reflects this philosophy. It pays homage to a pre-Columbian civilization known for its exceptional craftsmanship and close connection with nature. This name symbolizes strong values: creativity, perseverance and respect for tradition. Paying tribute to the heritage of our ancestors, Quimbaya Latin America strives every day to balance respect for roots and openness to new ideas and new practices.

THAT Poporo Quimbaya (our logo), a masterpiece of jewelry exhibited at the Bogotá Gold Museum, embodies the balance between tradition and modernity. This symbol has become the very essence of Quimbaya Latin America: a company that brings together the past and the future to offer unique and memorable experiences.

At Quimbaya Latin America, family spirit is at the core of our success and our continued growth. Since 1987 our team Growing and Transforming: Many employees have progressed from tour guides to regional manager positions, providing valuable experience and stability essential to our success.

We don’t just maintain what made us strong, we adapt to changes in the industry and to the expectations of travelers. Our teams work together to create even more innovative experiences that meet current trends and the needs of the future.

Combining loyalty, local experience and innovation, we create personalized tourism that respects tradition and looks decisively to the future.

In our opinion, a tourism player can only prosper by remaining attentive to the world around him.

Changing traveler expectations, the impact of new technologies and a growing awareness of sustainability: all of these elements have shaped our ability to respond to changing needs while remaining true to our original mission.

In an ever-changing world, our ability to adapt, our sense of anticipation and greater flexibility are essential and are always at the core of our model.

Every day and in close collaboration with our partners, we create authentic and personalized itineraries, enriched by our detailed knowledge of the local culture.
In this way, we offer each traveler a unique experience, tailored to his wishes and always in tune with the news of our activities.

We don’t just minimize our impact: sustainable tourism has always been at the heart of our strategy, not as a fad, but as a deep and ongoing commitment to the future.

Each of the projects we develop takes into account its long-term impact, and it is natural that we have always supported local initiatives that preserve the environment and respect indigenous culture.

Quimbaya recently received two certificates for Ecuador and Chileand continues to work diligently in all other countries to obtain local certifications, thereby strengthening its commitment to sustainable and responsible tourism in Latin America.

Our actions revolve around three main pillars:

1. Supporting Local Communities: Every experience is an opportunity to positively impact indigenous people and artisans while promoting their traditions. We work hand in hand with these communities to ensure they benefit from the influx of tourists while preserving their culture.

2. Protect the environment: Our tours prioritize environmentally responsible solutions, sustainable accommodations and local environmental initiatives. Many of our itineraries include stays in eco-lodges that promote rainforest conservation.

3. Raise awareness among travelers: By promoting educational experiences such as craft classes in Peru or biodiversity conservation programs in Costa Rica, we create general awareness. We invite our travelers to take an active part in preserving the planet, thereby offering them valuable learning moments.

Since 1987, Quimbaya Latin America has embodied innovation in tourism in Latin America. We believe that the future of tourism lies in the ability to constantly reinvent itself. We offer much more than just tourist routes: we open doors to authentic, rich and inspiring worlds, while working towards responsible and sustainable tourism.

Through our history, our growth and our commitment, we show that it is possible to combine passion, responsibility and innovation to offer every traveler an unforgettable experience.